755 Broad is a luxury apartment complex located in downtown Athens – near University of Georgia. Being in a college town, the competition for housing is stiff and they tasked us with the challenge of helping them stand apart from the crowd. We designed a corporate identity package to include their logo, letterhead, floor plans, marketing materials and a website that reflects their contemporary style. We designed and developed the website with college students in mind – making the site intuitive and easy to navigate, especially from a mobile device.